Six weeks ago I wrote about using AI as a colleague, not a copilot. The premise was simple: stop using AI as a fast typist and start delegating real work to it.
Since then, I've been living that premise every day — building Orbsen IQ in production, using it to run Transforming People Academy, and letting it grow into what it actually needed to be.
Here's where it stands today.
What coaches actually pay for
When I mapped out the tools I was using — or paying for and barely using — to run a coaching and training business, I found this:
- Calendly — for booking discovery calls
- Typeform / application forms — for capturing applications
- WebinarJam — for running webinars
- HubSpot — for contact management
- Bitly — for tracking links
- ClickFunnels — for funnels
- Kajabi — for courses
Every one of those is a monthly subscription. None of them talk to each other by default. You end up spending more time duct-taping integrations than actually running your business.
Orbsen IQ replaces all of them. Not with a watered-down version of each — but with a platform that was designed for this workflow from the start, where everything connects because it was built to connect.
The funnel, in full
The core concept of Orbsen IQ is the coaching funnel — the complete journey from first contact to paid client:
Social / Video → Webinar → Application → Discovery Call → Sale
Every stage is tracked. Every transition is recorded. And critically — every step is connected back to the source.
This week I shipped the tracking system. Here's what it actually does:
When someone clicks a link — from a Facebook ad, an Instagram story, a YouTube video description, or an email — Orbsen IQ:
- Records the click
- Sets a 90-day first-click attribution cookie
- Tags the session with the UTM source, medium, and campaign
When that same person later registers for a webinar, submits an application, or books a discovery call — the attribution cookie is read and the conversion is tied back to the original source.
So you can answer questions like:
- Which YouTube video resulted in the most discovery calls this quarter?
- Is my Facebook paid campaign converting to bookings, or just webinar registrations?
- What's the CTR on this video's description link?
Not with a spreadsheet. Not with manual tagging. Automatically, in real time.
The tracking system in detail
The link tracking is built around short links — orbsen.com/l/{slug} — generated from inside the CRM. You create a link, attach it to a video or a campaign, pick your UTM values, and share it.
The system supports:
- YouTube links — tied to a specific video, with placement metadata (description, pinned comment, end screen, card)
- Social links — tied to a campaign label, with platform (Facebook, Instagram, X, LinkedIn, TikTok, Email) and medium (paid, organic, story, reel)
- Default share links — for each video, you set one link as the default. On mobile, you see the video card with the default URL ready to copy.
- First-click attribution — the first link someone clicks gets the credit. Subsequent clicks are recorded but don't overwrite the attribution. The window is 90 days.
The Content Performance Library shows the full picture — views, CTR, registrations, applications, bookings — for every piece of content. Sorted however you need it. On desktop and mobile.
The AI layer
None of this would be worth much if you had to log in every day and manually check everything.
The intelligence layer — powered by OpenClaw 🦞 — runs in the background. It syncs your contacts nightly from your payment provider and autoresponder. It monitors the funnel. It can brief you on your phone via WhatsApp without you opening a browser.
The CLI means the AI can operate the CRM autonomously — not by clicking buttons in a UI, but by running commands against a proper interface designed for that purpose. This is what I meant six weeks ago by "AI that acts." The CRM isn't just a database. It's a system your AI colleague can operate.
What's next
The foundation is solid. Here's what's coming:
- Course-IQ — a native course module, replacing Kajabi for simple delivery
- Webinar-IQ improvements — better analytics, replay management, automated follow-up sequences
- Brand customisation — the ability to switch colours and logo for white-label deployments
If you want to see it in action, I run a live demo on the first of every month at 6pm. No slides. Just the actual product, live.
The next one is May 1st.
Micheal Colhoun is a software architect, NLP trainer, and the founder of Transforming People Academy and ColhounTech Limited. He lives in Belfast.